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Published by Bloomsbury Publishing USA, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Praeger, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.95.
Published by Praeger, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: suffolkbooks, Center moriches, NY, U.S.A.
Book
hardcover. Condition: VeryGood. Fast Shipping - Safe and Secure 7 days a week!.
Published by Bloomsbury Publishing Plc, Westport, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: Grand Eagle Retail, Wilmington, DE, U.S.A.
Book First Edition
Hardcover. Condition: new. Hardcover. This book provides--for the first time in a single source--a complete--and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points.Following an introductory chapter on the nature and types of products--such as product vs. commodity--and what constitutes a product from the consumer's and management's viewpoint, the authors demonstrate how to formulate appropriate marketing strategies for a variety of market situations. Unusually comprehensive in scope, the book devotes separate chapters to demographic trends and their marketing implications, the evolution of pricing and marketing strategies as the product moves through its life cycle stages, the diffusion of innovations and the adoption process for new products, and the international product life cycle and strategies for meeting foreign competition. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management. This book provides—for the first time in a single source—a complete—and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points. Following an introductory chapter on the nature and types of products—such as product vs. commodity—and what constitutes a product from the consumer's and management's viewpoint, the authors demonstrate how to formulate appropriate marketing strategies for a variety of market situations. Unusually comprehensive in scope, the book devotes separate chapters to demographic trends and their marketing implications, the evolution of pricing and marketing strategies as the product moves through its life cycle stages, the diffusion of innovations and the adoption process for new products, and the international product life cycle and strategies for meeting foreign competition. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by ABC-CLIO, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Praeger, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book Print on Demand
Hardcover. Condition: new. This item is printed on demand.
Published by Bloomsbury 3PL, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by ABC-CLIO, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book Print on Demand
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by Praeger, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: New. Book is in NEW condition. 0.75.
Published by Praeger, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Book
Hardcover. Condition: New.
Published by Quorum Books, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: Revaluation Books, Exeter, United Kingdom
Book
Hardcover. Condition: Brand New. 172 pages. 9.50x6.25x0.75 inches. In Stock.
Published by Bloomsbury USA 3pl, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Praeger, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: moluna, Greven, Germany
Book Print on Demand
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorSAK ONKVISIT is Associate Professor of Marketing at San Jose State University. JOHN J. SHAW is Associate Professor of Marketing at Providence College.KlappentextThis book .
Published by Bloomsbury 3PL, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book provides--for the first time in a single source--a complete--and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points.
Published by Praeger, 1989
ISBN 10: 0899303196ISBN 13: 9780899303192
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Hardcover. Condition: Like New. Like New. book.