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Brown-Forman's Baseball Schedule 1952; Brown-Forman's Early Times
Published by Brown-Forman Distillers Corporation, St. Louis, KY, 1952
First Edition
Pamphlet. Condition: Good. Dust Jacket Condition: No DJ as issued. Presumed First Edition, First printing. Format is approximately 3 inches by 6 inches. 28 pages plus covers. Illustrations. Contents include: American League, National League, Final Major League Standings, American Association, International League, International League Schedule, American Association Schedule, American and National League Schedules (Schedules are Subject to Change and Brown-Forman is not responsible for changes made since this booklet went to press). Page 1 is entitled Baseball 1952 Season It's an Ever-Changing Panorama. The last paragraph reads: Oddity of the year came in St. Louis when Veeck, baseball's bizarre showman, sent a midget up to the plate as a pinch hitter. The midget walked to first base and right out of baseball as soon as Will Harridge, American League president, had time to make a decision. At the top of page 2, there is a Section entitled American League and the subtitle is Yankee Spirit Always a Dominant factor, and about a half-page of text followed it before the section How They Shape Up for 1952. On page 9 there is a mention that Casey Stengel tied a record, becoming the third big league manager to win pennants three straight years after taking over a club. The Brown-Forman Corporation is an American company, one of the largest in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several well known brands throughout the world, including Jack Daniel's, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Finlandia, Herradura, Korbel, and Chambord. As of fiscal 2016 the company had sales of $3.08 billion. The roughly 40 members of the Brown family, cousins that are descendants of founder George Garvin Brown, control more than 70% of the voting shares and in 2016 had a net worth of $12.3 billion. The company was founded in 1870 by George Garvin Brown, a young pharmaceuticals salesman in Louisville, who had the then-novel idea of selling top-grade whiskey in sealed glass bottles. In 1890, the organization's name was changed to Brown-Forman and Company in order to reflect the partnership. Despite the prohibitionist movement in America, the company prospered. George Forman died in 1901, and Brown purchased his stock. Shorty after this, Brown-Forman was incorporated. In 1904, Owsley Brown, George Garvin Brown's son, came into the business. When George Garvin Brown died at the age of 70 in 1917, his son, Owsley, took over as president of Brown-Forman. With the onset of Prohibition in the United States, Brown-Forman was granted one of six national licenses to produce medicinal whiskey.
