Colorama: The World's Largest Photographs - Hardcover

"All told there were 565 Coloramas: CinemaScopic landscapes crowded with camera-toting vacationers; middle-class families at play in very long living rooms; attractive couples gamboling through endlessly horizontal flower beds--this was the idealized, middle-class wholesomeness of a million hokey ads, familiar but now on a scale previously reserved for conquest and Jesus. Even as reproduced on these pages, at 1/99th its original size, Colorama's scope is evident." -- Bruce Handy -- Vanity Fair

"Billed as 'The World's Largest Photographs", Eastman Kodak's 18-by-60-foot Coloramas brought photography to the masses with a spectacular display of communicative power. The message of national well-being and wholesomeness presented in the Coloramas - with images by some of the most notable photographers of the time - was seen by half a million people per day until the 1994 renovation of Grand Central ended the program." --HotShoe International

"...a fascinating insight into all-American imagery - baseball games, swimming the creek, partying teens - with, naturally, someone on hand to capture the moment with a Kodak product." --Wallpaper

"In Colorama: a Collection of the World's Largest Photographs the moms are coiffed and minty-fresh; the men are preppy alpha males in plimsolls and trim pullovers. It's a gathering of perfect Kodak kitsch." -- Alastair Sooke --Daily Telegraph