Items related to Inspired INC.: Become a Company the World Will Get...
If you're running an Inspired Company your workday looks like this:
You have a mission with many winners.You execute it with passion.
You are unapologetic in your refusal to be railroaded by existing systems or corporate norms.
You are committed to doing the right thing.
You take direction from your customers, employees, and company "outsiders."
They give you their support and trust in return.
All of your profits are derived from your mission, not from penalizing your customers or other stakeholders.
That's a company the world will get behind. A world as invested in your success as you are.
"synopsis" may belong to another edition of this title.
From the Author:
A society-wide trust crisis has collided with a social media revolution and flung us into a turbulent, chaotic, and confusing moment in corporate history. Many of the ways we succeeded in business in the past don't work anymore and we need answers. Fast.
In the following pages, you'll encounter a lot of companies. We celebrate many of them and point out the missteps of others. We do this to reveal, very practically, what it takes to become a company the world will get behind - the only kind of company positioned to succeed in a world where the market dynamics have changed dramatically.
What we know for sure is this: no company is navigating this new terrain perfectly and every company cited in Inspired INC. has the chance to adapt and succeed. The journey will be longer and harder for some than others.
Last we checked though, the corporate sector loves a bit of competition.
So let the games begin.
Lisa and Emily
From the Inside Flap:
In the following pages, you'll encounter a lot of companies. We celebrate many of them and point out the missteps of others. We do this to reveal, very practically, what it takes to become a company the world will get behind - the only kind of company positioned to succeed in a world where the market dynamics have changed dramatically.
What we know for sure is this: no company is navigating this new terrain perfectly and every company cited in Inspired INC. has the chance to adapt and succeed. The journey will be longer and harder for some than others.
Last we checked though, the corporate sector loves a bit of competition.
So let the games begin.
Lisa and Emily
The corporate sector is under fire. The crowd of new C.E.O.s are wielding their new power to support companies they believe in and burying those they don't. With ever-evolving digital tools and instant connections, they can organize with unprecedented speed and power to seek out the companies they are prepared to get behind.
With trust in short supply, its value skyrockets. Earning and keeping it takes far more than good PR, CSR and marketing. To succeed, companies must stand for a fierce sense of purpose, big ideas and shared values. They must organize to deliver with consistency in ways that are believable and authentic. Employees are your first priority - without their full commitment and engagement, your chances of succeeding with anyone else are slim.
There is no business getting this right 100 percent of the time, but some are doing a lot better than others. With Inspired INC., authors Lisa MacCallum and Emily Brew deliver a roadmap and clear guidance on how to become a company the world will trust, believe in and ultimately get behind. Peppered with examples and stories from across the corporate world, readers will enjoy fascinating insight into what works and what doesn't when it comes to dealing with the unprecedented power of the new C.E.O.s.
With trust in short supply, its value skyrockets. Earning and keeping it takes far more than good PR, CSR and marketing. To succeed, companies must stand for a fierce sense of purpose, big ideas and shared values. They must organize to deliver with consistency in ways that are believable and authentic. Employees are your first priority - without their full commitment and engagement, your chances of succeeding with anyone else are slim.
There is no business getting this right 100 percent of the time, but some are doing a lot better than others. With Inspired INC., authors Lisa MacCallum and Emily Brew deliver a roadmap and clear guidance on how to become a company the world will trust, believe in and ultimately get behind. Peppered with examples and stories from across the corporate world, readers will enjoy fascinating insight into what works and what doesn't when it comes to dealing with the unprecedented power of the new C.E.O.s.
"About this title" may belong to another edition of this title.
- PublisherCrowd Press
- Publication date2019
- ISBN 10 1912892138
- ISBN 13 9781912892136
- BindingPaperback
- Number of pages304
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