How to Farm Successfully--By Mail - Softcover

Step by step, this book explains how you can apply proven direct- marketing principles to your real estate farm. You'll learn how to create and maintain your farm mailing list; publish power-packed farm newsletters; write "farm-letters" that get you listings, leads and referrals including over 40 letters you can use right away; farm for- sale-by owners (FSBO's), renters and absentee owners; save money on postage, printing and mailing costs; and much, much more!

This new book, and its companion, How To Farm Successfully By Phone, is a complete guide for real estate farming in the 90's.

Her journalism credits include Woman's World, California Living, Fund Raising Management, Los Angeles Herald Examiner and Los Angeles Daily News. Co-author of 2,001 Winnings Ads For Real Estate and How To Farm Successfully By Phone, and the winner of two ECHO awards from the Direct Marketing Association, Dr. Johnson has taught at Stanford, Santa Clara and Chapman Universities. She received her Ph.D. from Stanford University.

Steve Kennedy is a California real estate broker and trainer. A member of the Real Estate Educators Association, he is the author of eight other books on real estate including 2,001 Winning Ads For Real Estate and How To Farm Successfully By Phone. A former ad agency copywriter and creative director, he has directed telemarketing, direct mail and print advertising campaigns for real estate firms and other small businesses nationwide.

Mr. Kennedy's writing credits include Real Estate Today, Adweek, Los Angeles Herald Examiner and Direct Marketing. He has an M.B.A. in Marketing from California State University, Los Angeles, and a B.A. in Business Economics from the University of California, Santa Barbara.