Items related to Sur/petition: Going Beyond Competition
Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking, teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition, de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections, Sur/petition will explain:
1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business
2. The difference between traditional competition and sur/petition
3. The meaning of ‘valufacture’ and how to create value for your business
Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go "beyond competition" and create a new winning game.
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From the Author:
Edward de Bono invented the now commonly-used term "lateral thinking" n 1967 and, for many people worldwide, his name has since become a symbol of creativity and new thinking. He is the author of Lateral Thinking, Six Thinking Hats, and Teach Your Child How to Think.
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- PublisherVermilion
- Publication date2019
- ISBN 10 1785041916
- ISBN 13 9781785041914
- BindingPaperback
- Number of pages256
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Sur/Petition : The New Business Formula To Help you Stay Ahead Of The Competition
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Sur/petition (Paperback)
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Book Description Paperback. Condition: new. Paperback. Stay ahead of the competition and create a new winning business formula with Edward de Bono, the father of lateral thinking.Don't chase the market leader, be the market leader.Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful.Broken down into 3 sections Sur/petition will explain-1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business2. The difference between traditional competition and sur/petition3. The meaning of 'valufacture' and how to create value for your businessDrawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game. Dont chase the market leader, be the market leader.Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.It's simple. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781785041914
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Sur/petition
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