Book Description Paperback. Condition: new. Paperback. An innovative, highly compelling study of how CEOs and managers can effectively plan to achieve customer loyalty and trust.Library JournalUnfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture. Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms. Blake Irving, former CEO of GoDaddyYou can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781632651785

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Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

Denny, Stephen; Leinberger, Paul

Published by Career Press (2020)

ISBN 10: 1632651785 ISBN 13: 9781632651785

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Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

Denny, Stephen; Leinberger, Paul

Published by Career Press (2020)

ISBN 10: 1632651785 ISBN 13: 9781632651785

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Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.84. Seller Inventory # 353-1632651785-new

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Unfiltered Marketing

Stephen Denny, Paul Leinberger

Published by RED WHEEL/WEISER 2020-11-25, Newburyport (2020)

ISBN 10: 1632651785 ISBN 13: 9781632651785

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Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781632651785

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Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

Stephen Denny

Published by Red Wheel/Weiser (2020)

ISBN 10: 1632651785 ISBN 13: 9781632651785

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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781632651785

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Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

Paul Leinberger,Stephen Denny

Published by New Page Books,US (2020)

ISBN 10: 1632651785 ISBN 13: 9781632651785

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Book Description Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9781632651785-GDR

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