Groundswell: Winning in a World Transformed by Social Technologies - Softcover

Josh Bernoff, a vice president and principal analyst at Forrester Research, is one of America's most frequently quoted research analysts.

Charlene Li, formerly of Forrester Research, is an independent thought leader and founder of the Altimeter Group.

...for Groundswell's intended audience - managers struggling to answer questions such as "should my soap company have a presence on Facebook?" or "why isn't anyone reading our company blog?" - the emphasis on data and analytics is not a bug - it's a feature --The Financial Times, May 21, 2008

The Forrester analysts have prepared one of the most comprehensive and useful primers on the sudden surge in social media. --Advertising Age, July 3, 2008

Their response, an introduction to the current state of online social networking and what to do about it, is entertaining, well- written and mercifully free from techy details. --The Financial Times, June 4, 2008