Building Great Customer Experiences (Beyond Philosophy) - Softcover

Steve Harvey, Director of People, Profits & Loyalty, Microsoft

"Many business books look at new companies and how they have become successful. This book bases itself in the reality in which most business people find themselves daily – working in companies which have been established for some time and who are faced with legacy systems, legacy processes, legacy people, legacy channels and an existing culture. It focuses on how you can change an existing organisation in order to build and deliver Great Customer Experiences. Shaw and Ivens are the gurus of the Customer Experience. Whilst we have all recognised the importance of service in the past, their book moves business thinking on apace. It is about more than just customer service, it is about the whole Customer Experience. Their 7 Philosophies for Building Great Customer Experiences explicitly outline the building blocks that are the foundation of good business."

Liam Lambert, Director & General Manager, Mandarin Oriental Hyde Park, London

"John and Colin’s innovative approach deserves applause - their thought leading book is at the cutting edge. Their 7 Philosophies for Building Great Customer Experiences underpin Hilton’s own philosophy on how to delight our customers. My endorsement reflects the importance I personally place on the Customer Experience".

Mike Ashton, Senior Vice President, Hilton International Hotels

"This book hits the strikezone of how marketers, and organizations overall, need to be thinking to win today. It's a clear roadmap for building a high performance organization crystallized around the customer. Importantly, Shaw and Ivens recognize that emotions are at the core of all relationships -- it's no different with customers than our family & friends -- and truly engaging and successful brands."

Barry Herstein, Chief Marketing Officer, Financial Times Group, New York

"The Customer Experience will be a critical differentiator in today's commoditising economy. Colin and John's thought provoking book is essential reading for anyone wishing to create engaging and memorable Customer Experiences. This simple and readable book is littered with the views and thoughts of senior business leaders on the Customer Experience. It not only explains the theory of the Customer Experience but also provides practical advice and insights on how you can begin building and delivering Great Customer Experiences".

Peter Scott, Customer Service Director, T-Mobile