Business Mensch: Timeless Wisdom for Today's Entrepreneur - Softcover

Alper, Noah; Fields-Meyer, Thomas

3.72

18 ratings by Goodreads

9780984072248: Business Mensch: Timeless Wisdom for Today's Entrepreneur

Softcover

ISBN 10: 0984072241 ISBN 13: 9780984072248

Publisher: Wolfeboro Press, 2009

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In Business Mensch, author Noah Alper gives you the practical skills you need to make your business the best it can be. Written with Los Angeles journalist Thomas Fields-Meyer, this book will ignite a national conversation about why being a mensch* is not only good for the soul... it is good for business, too. Learn entrepreneurship from a business leader with 35 years of experience and start down a path to success using timeless wisdom as your guide. Just as Noah's Bagels with its distinctly Jewish roots appeals to all kinds of appetites, Business Mensch provides nourishment for a variety of readers, helping them excel in both business and life.

*mensch: moral, upstanding person

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About the Author:

A serial entrepreneur, Noah Alper is the founder of six ventures, including two mega-successful food businesses--the West Coast Noah's New York Bagels chain and the East Coast natural foods chain Bread & Circus, now owned by Whole Foods. He is now a consultant to aspiring entrepreneurs, advisor to business school students, and a dynamic motivational speaker. His experience includes concept creation, marketing, retailing, food service and sales management.

Review:

Alper (founder, Noah's Bagels), with journalist Fields-Meyer, offers a quick-reading business memoir with both personal and spiritual advice on how to be a "business mensch" (an "honorable, decent person"). He suggests having a little chutzpah, treating both employees and customers right, and taking time off when necessary. Fans of entrepreneurial guides with some personal philosophy (e.g., Michael Gates Gill's How Starbucks Saved My Life) might enjoy this one as well. --Library Journal, August 15, 2009

Business Mensch: Timeless Wisdom for Today s Entrepreneur
Noah Alper with Thomas Fields-Meyer. Wolfeboro (BCH, dist.), $14.95 paper (176p) ISBN 9780984072248
Alper, the founder of Noah s Bagels (recently sold to Einstein Bros. for $100 million), offers uplifting business wisdom from his own rocky path to success. After an early nervous breakdown and a failed business (selling Israeli products to born-again Christians), he found his way to traditional Judaism and started a small bagel shop in Berkeley, founded and run on the Biblical injunction to lech lecha to embrace one s journey while contributing to the community through volunteerism and tzedakah justice. Alper writes with fervor about the necessity of ethical business dealing and the power of integrating life experience and spirituality into one s path as an entrepreneur, and especially in these trying economic times honing the ability to innovate, adapt, and evolve. This earnest book shines with Alper s conviction, business savvy and decency; while he acknowledges the joys of a financial success, he ends with his eyes on the prize: What s important is providing for your family, conducting yourself with integrity and living a life of meaning. --Publishers Weekly

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