Items related to Persuasion & Influence in American Life
The latest edition of an introductory text on understanding social influence incorporates recent events and pays more attention to theories and models that track the flow of influence through the filter of the electronic media. The role of the Internet, for example, is considered in the context of governmental censorship policies, political campaigns, and advertising. Greater attention also is given to newer models of media influence, especially refinements of agenda-setting theory. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
"synopsis" may belong to another edition of this title.
From the Publisher:
A comprehensive introduction to the subject of persuasion!
This is a top-notch revision of a well-established textbook in the field of persuasion. It offers readers comprehensive coverage of classical persuasion theories. Readers learn both effective persuasion skills and critical analytic skills useful as receivers of persuasion. The enormous diversity of persuasive activities--from advertising, public relations, politics, religion, education, journalism, and philosphy to conversations between friends--is covered in conversational, easy-to-understand language. The varied examples and absence of jargon invite readers to join the steady stream of information as informed participants. Extensively illustrated.
This is a top-notch revision of a well-established textbook in the field of persuasion. It offers readers comprehensive coverage of classical persuasion theories. Readers learn both effective persuasion skills and critical analytic skills useful as receivers of persuasion. The enormous diversity of persuasive activities--from advertising, public relations, politics, religion, education, journalism, and philosphy to conversations between friends--is covered in conversational, easy-to-understand language. The varied examples and absence of jargon invite readers to join the steady stream of information as informed participants. Extensively illustrated.
"About this title" may belong to another edition of this title.
- PublisherWaveland Pr Inc
- Publication date1996
- ISBN 10 0881339059
- ISBN 13 9780881339055
- BindingPaperback
- Edition number3
- Number of pages442
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Persuasion & Influence in American Life
Published by
Waveland Pr Inc
(1996)
ISBN 10: 0881339059
ISBN 13: 9780881339055
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00039434106
Buy Used
US$ 30.80
Convert currency