How to Sell to the United States Government: Marketing Goods and Services to America's Greatest Customer - Softcover

Bauer notes that the U.S. government is the world's largest purchaser of goods and services. Yet many businesses overlook or ignore this potential customer. There already are a number of books that target businesses with suggestions on how to sell to the government. Many of these are based on available government publications, but they do often helpfully pull together dispersed and elusive information. While much of Bauer's manual is based on these same government sources, he brings a unique and valuable perspective to his book. Bauer is a retired army colonel with 28 years of military experience, much of it spent in the field of procurement. That and the price make it a desirable purchase. David Rouse