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Consumer Research: Introspective Essays on the Study of Consumption - Softcover

 
9780803972971: Consumer Research: Introspective Essays on the Study of Consumption
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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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  • PublisherSAGE Publications, Inc
  • Publication date1995
  • ISBN 10 0803972970
  • ISBN 13 9780803972971
  • BindingPaperback
  • Edition number1
  • Number of pages432

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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisA Brief History of Morris the CatTheory Development is a Jazz SoloOn Hatching a Program of Consumer ResearchWhat Is Consumer Research?O, Consumer, How Youeve ChangedWhither Consumer Research?. Seller Inventory # 866969602

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