Items related to Marketing - The Retro Revolution
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing ― The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.
In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
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′the finest writer in our field today′ - Journal of Marketing
′the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal
′a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning
′remarkably entertaining′ - Public Library Journal
′dazzling erudition′ - European Journal of Marketing
′instant classic′ - Journal of Marketing Management
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- PublisherSAGE Publications Ltd
- Publication date2001
- ISBN 10 0761968512
- ISBN 13 9780761968511
- BindingPaperback
- Edition number1
- Number of pages272
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Marketing - The Retro Revolution
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Marketing - The Retro Revolution
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Marketing - The Retro Revolution
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -`the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning`remarkably entertaining' - Public Library Journal`dazzling erudition' - European Journal of Marketing`instant classic' - Journal of Marketing Management Has marketing moved from `new and improved' to `as good as always' Is old the new `new' Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. 276 pp. Englisch. Seller Inventory # 9780761968511
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Marketing - The Retro Revolution
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SAGE Publications Ltd
(2001)
ISBN 10: 0761968512
ISBN 13: 9780761968511
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Book Description Condition: New. Book is in NEW condition. 0.9. Seller Inventory # 0761968512-2-1
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Marketing - The Retro Revolution
Published by
Sage Publications
(2001)
ISBN 10: 0761968512
ISBN 13: 9780761968511
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - `the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning`remarkably entertaining' - Public Library Journal`dazzling erudition' - European Journal of Marketing`instant classic' - Journal of Marketing Management Has marketing moved from `new and improved' to `as good as always' Is old the new `new' Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. Seller Inventory # 9780761968511
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marketing - The Retro Revolution`A jewel in the crown of the academic marketing establishment - Marketing Intelligence and PlanningIn his engaging and lively style, Stephen Brown shows that the implic. Seller Inventory # 447058141
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Marketing - The Retro Revolution
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