New Rules of the Game: 10 Strategies for Women in the Workplace - Softcover

Foreword

Some LEADERS are born WOMEN.

GERALDINE FERRARO
1984 vice presidential candidate

Geraldine Ferraro’s fighting-spirit quote became a rallying cry for many of us in business in the 1980s. Things were truly changing, or so we thought.

More and more women were penetrating the hierarchy in all of the business sectors. It seemed just a matter of time until we reached a critical mass in the leadership ranks . . . and when that happened, the gender differences in style and temperament that so strapped us (or that we were effectively hiding) would no longer be an issue. The cultures would change and the businesses would thrive.

Clearly that didn’t happen. What did change, however, is that today women can go as far in business as they choose to. There are just two requirements:

Find a business culture that supports your talents and skills.

Learn the language of gamesmanship that it takes to succeed in that culture.

The latter is what this book is about.

It is written by a woman who knows of what she speaks.

Susan Packard was a member of the founding team, and the only woman, at Scripps Networks Interactive (NYSE: SNI) when the company launched the HGTV cable network in 1994. In 1997 Scripps acquired the Food Network. The founding team went on to build both entities into multibillion-dollar businesses.

I first met Susan when I joined the Food Network in 1998. I had known her by reputation for years. She was the industry’s ranking woman in the rough-and-tumble, totally male-dominated world of affiliate sales. She played the game with great skill, great guts, and unbelievable perseverance. She became HGTV’s chief operating officer, with responsibility for the sales groups, marketing, and international and new business development.

I assumed in order to accomplish these things Susan would be one of those edgy and desensitized women who seemed to prevail at the time.

I couldn’t have been more wrong.

I was taken totally by surprise by her openness, her support, and her willingness to share information, which is, of course, where the power always lies.

I was also very taken with her passion for building a culture that supported and prepared women for power positions, while recognizing women generally are not motivated solely by competition and power. Women bring other attributes into the workplace, such as collaboration and management prowess. Susan intended to fully use those strengths as building blocks for the business.

With that in mind, Susan guided the business into a set of declared core values that are still in place today. These values include compassion and support, openness, shared responsibility, and work–life balance. And, of course, all employees benefit, as does the company. Scripps is ranked among the best cable networks to work at in every survey.

Susan also held regularly scheduled women’s gatherings that were informal and off the record. Women from all over the company would gather with her and the other managers and talk about their challenges, their shortcomings, and the ins and outs of the gender gap we were all experiencing. It was a wonderful way for us all to become mentors to one another and share experience and wisdom without any regard to titles and rank.

Perhaps her biggest contribution and legacy, however, will be the lessons she shares in this book. It’s the recognition that business is like any institution, and as such we, as women, need to understand the rules, behaviors, and norms if we want to advance there. Then, when we clear the field from middle management into positions of authority, we can—and should—make business a more matriarchal place. Her book gives us practical lessons to become leaders and, as such, is a huge step forward. In this book we can find that whatever we choose to achieve is truly in our grasp.

—Judy Girard, president of the Food Network (2000–2005) and HGTV Network (2006–2008)

Introduction

In 1956, twelve-year-old Joan Cronan decided to compete. She was a great little baseball player in south Louisiana, where she grew up. She knew she was good because she’d often beat the boys who’d come to play in her backyard. She asked local coaches if she could try out for Little League instead of girls’ softball. She was told no. But it’d be OK if she were scorekeeper or cheerleader.

She went on to play the sports that were acceptable for women—volleyball, tennis, and golf. She pursued a career in the business of athletics and, at the peak of her career in 2011, rose to become the head of all sports programs—men’s and women’s—as the University of Tennessee’s athletic director. She is the only woman to ever hold that position in the Southeastern Conference (SEC)—the most powerful football conference in the nation. And football is where the money lies in college athletics.

After three decades serving UT sports and a season at its highest position, Joan retired in the summer of 2014.

From backyard baseball to big-time college athletics, Joan had no trouble competing against boys. In fact she loved it. She thrived on it. And the question I raise is, Why? Why are some women comfortable with competition and showing the world what they’ve got while others are not? This book is about employing lessons from the love of games and competition to advance in your career. I want to help women learn how to unleash their competitive spirits and win. I call those who do this—women like Joan—gamers, and what they practice, the art of gamesmanship.

In our popular culture today, the word gamer has become synonymous with playing video games, but in this book I’m using it in a much broader context—a competition context. Simply put, a gamer loves to compete, and more often than not, she wins.

WHAT IS GAMESMANSHIP?

Gamesmanship is my word for a broad, strategic, and overarching approach to success in the workplace. It is something we practice every day in sports—and in business. It occurs whenever there’s a competition with at least one other person. When we played board games or video games or even hopscotch as kids, we were engaged in gamesmanship. Organized sports are perhaps the most common form of gamesmanship, but it occurs anytime we compete. And it occurs endlessly in business.

The concept of gamesmanship is hardly new to the business world. It’s not a coincidence that game-playing metaphors have invaded the business workplace. Our colleagues are our “teammates”; our goals revolve around “winning” that new deal or promotion; the “competitors” are others in our industry; we need to “practice” our presentations or skill-building techniques. We “roll the dice,” we “raise the stakes,” we “punt” on a deal we don’t like, and we’re urged to always “cross the finish line.” In a cover article of the April 8, 2013, issue of Fortune titled “Rivalry,” the writers highlight the greatest business competitions of all time, including Coke vs. Pepsi, Ford vs. GM, and Nike vs. Reebok. Business leaders think in terms of competitions and winning. I know I did, and it got me to the corner office of a large, successful company that today has a market cap of over $12 billion.

Gamesmanship asks that we view the workplace the way most men do, as one giant playing field with women and men running around on it. Sometimes we’re in competition with them, and other times we collaborate. Business functions very much like a team sport. If you’re a pro pitcher, you compete with the other pitchers on your team for a slot in the starting rotation. But when the game’s on the line it’s all about the team, and any internal competitions fall away. Everyone on the field goes for the team win. Good gamers are on board to rally and fiercely compete for their company, just as athletes are for their team.

As an individual on the team, there are big and small wins, and they change every day. They can be anything from the big things (a promotion or raise or acquiring new resources to do your job) to day-to-day matters (securing a meeting with someone of influence or even booking your favorite conference room). You know you’re a gamer—one who uses gamesmanship mindfully, with purpose, to move up in the workplace—when something happens at work that you orchestrated, and your reaction is an under-the-breath yes! and a subtle fist pump. The win is always about moving our careers and our companies to the next level of success. We cultivate strength, creativity, and focus through the practice of gamesmanship. We learn to become better problem solvers.

Games are already showing themselves to be far more than fun; they indicate who we are and what we can do. In her 2010 TED talk, Dr. Jane McGonigal from the Institute for the Future described four traits of video gamers:

Other research on video gamers is also notable. Brain researcher Jay Pratt investigated what he termed “the useful field of view.” That’s the ability to see a wider net of activity, or in sports terms, seeing the whole playing field. Women trained on action video games significantly improved the breadth of their field of view. This broader view reveals a dynamic workplace, with many players who impact the ebb and flow of their careers. In other words, it’s more than their boss who can help or hurt their advancement.

Although Pratt and McGonigal were studying video gamers, there’s a far larger context for their analysis than just the virtual world. This gamer is playing in the real world, in everyday business, in the real time of real lives. Gamesmanship is a way of thinking, and it’s an attitude. It uses your inner competitive drive to maximize opportunities. As such, it recognizes that you may lose a round one day, but you can—and will—win one the next day.

To be a great gamer means unleashing your competitive spirit with courage and unbridled enthusiasm in any arena, including the business world. And here, ladies, is where the tension lies.

WHAT WOMEN ARE AND WHAT WOMEN ARE NOT

Before the enactment of Title IX in 1972, women rarely played college sports. Most in the workplace today were not raised to play team sports growing up, at least not with the intensity afforded the boys. You weren’t trained from a young age to learn the importance of mental and physical agility and stamina. You didn’t get all of the positive reinforcement that boys got playing games. You didn’t hear Fight for it! You go girl! Show ’em what you’ve got! And that’s unfortunate, because having confidence when you’re in the game gives you a better chance of winning at that moment . . . and the next time. Confidence builds on itself.

And to actually score points, what a euphoric feeling that is!

Things are changing today for the younger generation of women, which is wonderful, but for most of us without such rearing, it’s tough to express our competitive spirits outwardly. We like to collaborate, not to compete. Competing requires, by definition, winners and losers. Most women are compassionate; winning, and especially losing, requires dispassion. One of the most important teachings of gamesmanship centers on losing. Losing is OK. Losing means you’re in the game, you’re at least playing, and playing is critical to advancement. The great news is that when you practice the rules in this book, you’ll win a whole lot more than you’ll lose. The important point is that you’re actively a part of the game, and by playing, you’re managing your career advancement. In the parlance of games, you can’t roll seven if you don’t roll the dice.

OH NO, I WON’T BECOME A MAN!

I’m not asking you to. Gamesmanship is one of the languages of business, much like finance. But with any new language, you have to learn how to speak it. Think of it this way: I may want to learn a new language, let’s say French. I take lessons, practice, and eventually I’m pretty conversant. If I keep practicing I can even begin to think in French. Does that mean I’ve lost English as my first language or that I’m any less American? Of course not. Gamesmanship is quite simply another language, a new skill set that will help you become more successful and fulfilled, just like learning a new language.

To keep with the analogy, if France is the business world, it’s best if you learn the language to be fluent there. France is populated with the French; business is populated with men. And men have controlled the territory since history began. Until you learn to speak the language of business, men will control the conversation.

You don’t forsake any of your womanhood to employ gamesmanship. But, as you will see, I’m asking you to think, and act, more like an athlete. This means showing up with confidence on the playing field and having a winning spirit. It means composure. Mental fortitude. It means loving the game called business and being fueled by the raw adrenaline of winning. It means thinking like a winner. With enough practice and use of the steps I outline in this book, you can do this. And I suggest you must, if you want to level the playing field with men. Here’s what you’re up against.

THE GUYS

My work experience suggests that most men just love to compete. I swear before the alarm clock goes off in the morning they’re in bed thinking, Who goes down today? They see much of life, and certainly business, as a game. If you report better profit margins or a better market share than your competitors, it’s a win. Outside of business, men think this way too. Case in point: In a November 6, 2012 (Election Day), article in the Wall Street Journal titled “For Men, Election Is Like Big Game,” a Duke neuroscientist tracked men watching election results and found their hormonal response to be similar to men watching a great ball game with their favorite team on the field.

For those of us who have chosen business as a career, we do have competitive juice. We’re not morticians, right? But we tend to focus more on self-mastery than competing with others. There’s a name for that—perfectionism, which deserves a separate book of its own. This book, however, explains how to channel your drive for self-mastery toward outward competition. There are so many advantages that come from thinking this way. You will get promoted more and move your career along more quickly. You will be able to take loss with grace and to learn from it. You will be better able to coach others, inspiring your team to perform at higher levels as you drive them toward the next win. The excitement is invigorating, and everyone’s morale benefits.

The gamer lens also provides the emotional distance you need to win. It helps desensitize you from the politics of corporate life, and it teaches you to set boundaries between work and life. With this lens you will come...