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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too. In "The Wide Lens", innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires
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About the Author:
Ron Adner is a tenured professor at Tuck School of Business at Dartmouth and former Fellow and professor of Strategic Management at INSEAD. He teaches executive education courses and has advised companies such as Microsoft, PWC, Siemens and Toshiba. He has been published in the Financial Times, Wall Street Journal and Forbes, and is an official blogger for the Huffington Post.
Review:
"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours."
"About this title" may belong to another edition of this title.
- PublisherPenguin Putnam
- Publication date2012
- ISBN 10 0670921688
- ISBN 13 9780670921683
- BindingPaperback
- Number of pages288
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. This title offers a new set of frameworks and tools that can multiply your odds of innovation success. Seller Inventory # B9780670921683
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Book Description Condition: New. 2012. Paperback. Draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. This title offers a new set of frameworks and tools that can multiply your odds of innovation success. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 156 x 233 x 21. Weight in Grams: 380. . . . . . Seller Inventory # V9780670921683
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Book Description Condition: New. 2012. Paperback. Draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. This title offers a new set of frameworks and tools that can multiply your odds of innovation success. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 156 x 233 x 21. Weight in Grams: 380. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780670921683
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