Marketing, Canadian Edition - Hardcover

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. His MARKETING: CONCEPTS AND STRATEGY TEXT, co-authored with Dr. William Pride, is one of the most widely adopted principles of marketing text in the world. BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, co-authored with John Fraedrich and Linda Ferrell, is one of today's leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.

Karen Blotnicky is an Associate Professor of marketing in the Department of Business and Tourism and Hospitality Management and Mount Saint Vincent University in Halifax. Professor Blotnicky also holds a BA (honours sociology) and an MBA from Saint Mary's University in Halifax. She is completing a doctorate in international business at Northcentral University in Arizona. Professor Blotnicky has been teaching marketing courses in both academic and professional venues since 1985. She is regarded as an energetic and student-centred professor who is passionate about marketing and greatly enjoys interacting with students. Professor Blotnicky is also very involved in the marketing research community across Canada, having conducted marketing research and advised public, private, and nonprofit clients since 1993. She is partner in The Marketing Clinic, a research and consulting firm based in Nova Scotia. Professor Blotnicky is a member of the Entrepreneurs' Forum, and past member of the management board of the Centre for Women in Business in Halifax. She is a small business columnist for Halifax's Chronicle-Herald newspaper and was the small business columnist for Eastern Canada for CBC Radio One from 2005 through 2007.

Stephen Grant is a Professor of Marketing and Entrepreneurship at the Universit of New Brunswick (UNB). He received his doctorate in Business Administartion from The University of Memphis, Fogelman College or Business and Econmics. His research has been published in a variety of journals and in national and international scholarly conderence proceedings. Dr. Grant has co-authored leading textbooks with both Irwin/McGraw-Hill Ryerson and Pearson Education Canada. Dr. Grant's research activities have been recognized through an assortment of awards, contracts, grants, and fellowships. Recently he received the UNB Merit Award for his performance in research, service, and teaching. Dr. Grant has a record of extensive service to his Faculty and the University. In addition to other administrative positions, he served as Associate Dean-Research and Outreach from 2001-2004. More recently he served as Associate Dean-Programs, in addition to scholarly research, Dr. Grant is involved in applied contract research and consulting.