Selling is persuasion--and what a better skill is there to have in today's business world? Whether you are new to sales or want to improve your technique, the basics of selling are broken down into in six simple stages. The author, an entrepreneur and accomplished salesman, provides pages of sound and proven advice; here's all you need to know to become a supreme salesperson, from getting organized, developing your own style, and listening effectively, to scouting sales prospects, gaining referrals, and closing the deal. Illustrated throughout with colorful and useful charts, graphs, and sidebars, this guide guarantees a bright future in sales.
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About the Author:
Robert Ashton is an entrepreneur with a passion for winning new business. Over the past 20 years he has sold products as diverse as agricultural fertilisers, mobile homes, print and life insurance. He has sold 'impulse buy' products and negotiated multi-million pound contracts. He also mentors young businesses with the Princes Trust and gives marketing advice to a number of charities. How to Sell is his third business book.
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- PublisherHamlyn
- Publication date2006
- ISBN 10 0600610322
- ISBN 13 9780600610328
- BindingPaperback
- Number of pages224
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