The definitive reference guide for developing, launching, and rolling out a new product
Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy.
With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.
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Each year, passionate, hard-workingindividuals launch tens of thousands of new products. Unfortunately, although a great number of these products serve a need or satisfy a want, the majority disappear from the marketplace within two years. It doesn't have to be this way. Most products fail not because they weren't good ideas but, rather, because the entrepreneurs behind them weren't prepared. In Inspired! Take Your Product Dream from Concept to Shelf, entrepreneur Vik Venkatraman provides the expert guidance you need to avoid the common mistakes most people make.
Divided into three sections—Development, Launch, and Rollout—and using what the author refers to as The Inspired Method to help you build mutually beneficial relationships and make informed decisions, Inspired! walks you through each and every step of bringing a new product to market and ensuring that the product succeeds, including how to:
Inspired! also includes sample letters to potential business partners, invaluable insights from successful entrepreneurs, and exercises to reinforce what you've learned.
Launching a successful new product requires much more than just a great idea. Inspired! arms you with the knowledge—the knowledge most entrepreneurs lack—that can help you save time and money, and ensure that your product is one of the 10 percent that proves to be a huge success.
"Vik's passion for entrepreneurship is so contagiousyou can catch it by reading this book."
—Mark Peter Davisentrepreneur, venture capitalist and community organizer
"Thomas Edison remarked that 'genius is one percent inspiration andninety-nine percent perspiration.' Inspired! will help you find the right balance of strategy and execution to bring your idea to the marketplace. Throughpractical case studies and insights from real experience, Vik's book isessential reading for any entrepreneur, marketer or innovator."
—John GerzemaChief Insights Officer, Young & Rubicam and coauthor of Spend Shift
"Pushing a new product idea out of the brain and onto the shelf requires a unique skilllset and a lot of tenacity. Vik has both and gracefully shares his lessons learned. Stop dreaming about your great product idea and read this book."
—Scott belskyFounder and CEO, Behance and author of national bestseller Making Ideas Happen
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