Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip - Hardcover

Barry Barnes is a professor at Nova Southeastern University in Florida.

It is Barry Barnes' not-too-outrageous conceit that the Grateful Dead, a prototypical band from the era of Vietnam and shoulder-length hair, have something to say about running a business. Jerry Garcia was no mogul (a fact for which his fans will rejoice). Yet perhaps in these life's lessons the executive will learn to loosen his tie, widen his gaze, and rescue his bottom line by not, for a change, obsessing over it. I have read many business manuals. This is one of the few I will remember.―Roger Lowenstein, New York Times bestselling author of The End of Wall Street

"Barry Barnes deftly shows how the magic and authenticity of the Grateful Dead transcends its musical prowess, providing invaluable insights into how successful organizations thrive."

―New York Times bestselling author of Money and Power and House of Cards

In Everything I Know About Business I Learned From The Grateful Dead, Barry Barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. The freaks and weirdos are always the ones with the best ideas and The Grateful Dead is no exception. If you want your business to go on a long, strange trip - in the best possible way - this is the book for you.―President of Twist Image and author of Six Pixels of Separation

"Barry Barnes fuses his decades of deep thought, detailed research, and passionate immersion in Everything I Know About Business I Learned from the Grateful Dead. This is the book for executives, managers, and anyone who wants to really understand the power of the Dead's fascinating, enduring, and iconic example as an artistic and commercial enterprise. As Barnes shows, that example is more relevant now than ever."―Nicholas Meriwether, Grateful Dead Archivist, University of California, Santa Cruz

"In their early days, the Dead's extreme fondness for idiosyncrasy earned them a reputation as business naifs. But irony of ironies, by persevering with policies rejected by their "smarter" brethren, they ended up as a stunning business success story. The best part was that they succeeded because of, not despite, those decisions. Barry Barnes' Everything I Know About Business I Learned from the Grateful Dead tells you how they did it."

―Grateful Dead biographer and author of A Long Strange Trip: The Inside History of the Grateful Dead

"Strategic improvisation - planning and doing simultaneously - as presented by Barnes and illustrated by the Grateful Dead is what all successful entrepreneurs do...and is what all businesses must do to survive in today's turbulent times. This is just one of the surprising yet practical lessons that make EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD a first-rate business book."―Wayne as H. Huizenga, Chairman, Huizenga Holdings, Inc., Wayne as H. Wayne Huizenga, Chairman, Huizenga Holdings, Inc