Real Estate Office Management: A Guide to Success - Softcover

Bob Herd, CRB (Certified Residential Brokerage Manager), CRS, (Council for Residential Specialists), ABR, GRI has significant experience in real estate office management. His first management position was in 1974 in Burlingame, CA. Next, he opened his own company, a Century 21 franchise in 1974 and earned every honor that Century 21 offered over the next several years and quickly became the office preference in the north peninsula. He later sold the company in the mid 80's and began working as a branch manager for one of the larger residential firms on the peninsula eventually managing over 84 sales associates at one time. Bob currently works ffor Coldwell Banker Success Southwest.

Prologue. 1. Conversion from Sales to Management. Should You or Shouldn't You? 2. Managing for Another Company. 3. Opening Your Own Firm. 4. Getting Started. 5. Recruiting. 6. Training. 7. Marketing, Advertising, and Promotion. 8. Office Meetings. 9. Day to Day Operations., 10. Transitioning your Branch Office Though and Acquisition by Another Company. Epilogue. Appendix A: Herd Realty Corporation Narrative Business Plan. Appendix B: Agent Five-Year Plan.