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About the Author:
Michael R Solomon is Professor of Marketing at the Haub School of Business at Saint Joseph's University in Philadelphia. Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. Elnora W. Stuart is Professor of Marketing at the University of South Carolina Upstate. Bradley R. Barnes is Associate Dean for Internationalisation and Professor of International Management and Marketing at The Management School, University of Sheffield. Vincent-Wayne Mitchell is Professor of Consumer Marketing at Cass Business School, City University.
"About this title" may belong to another edition of this title.
- PublisherPearson Education Limited
- ISBN 10 0273758594
- ISBN 13 9780273758594
- BindingPaperback
- Edition number2
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