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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp
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J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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- PublisherRichard d Irwin
- Publication date1991
- ISBN 10 0256092257
- ISBN 13 9780256092257
- BindingHardcover
- Number of pages943
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Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans
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Richard d Irwin
(1991)
ISBN 10: 0256092257
ISBN 13: 9780256092257
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Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_350225512
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Marketing Management: Knowledge and Skills
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ISBN 10: 0256092257
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780256092257. Seller Inventory # 9303017
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Marketing Management: Knowledge and Skills
Published by
Irwin Professional Publishing
(1992)
ISBN 10: 0256092257
ISBN 13: 9780256092257
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Hardcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780256092257. Seller Inventory # 9303018
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Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans
Published by
Irwin Professional Publishing
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ISBN 13: 9780256092257
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Book Description Condition: Gut. Subsequent. 960 Seiten Alle Bücher & Medienartikel von Book Broker Berlin sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Dieser Artikel weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Mit Anstreichungen. Sprache: Englisch Gewicht in Gramm: 1588 Gebundene Ausgabe, Größe: 19.7 x 3.8 x 24.1 cm. Seller Inventory # 660784769
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Administración de Marketing
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Book Description Encuadernación de tapa blanda. Condition: Bien. M596. IRWIN - 890pp Tercera edición. L. Seller Inventory # 538325
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Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans
Published by
Richard d Irwin
(1991)
ISBN 10: 0256092257
ISBN 13: 9780256092257
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Hardcover
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