Marketing: Contemporary concepts and practices - Hardcover

The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.

This book is oriented with high-interest, high-impact ads and examples key concept figures, and call out quotes to pique interest. Greater emphasis on relationship marketing including "Satisfying the Customer" boxes.