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Customers Mean Business: How World-class Companies Build Relationships That Last - Hardcover

Unruh, James A.

 
9780201590432: Customers Mean Business: How World-class Companies Build Relationships That Last
Hardcover
ISBN 10: 0201590433 ISBN 13: 9780201590432
Publisher: Basic Books, 1996
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Unruh, CEO of Unisys Corporation, details a six-stage process for retaining and attracting customers, developing employee skills in customer focus, and using new measurement systems and technology, demonstrated with real-life stories from interviews with people from some 100 companies from the US, Canada, and Europe. For managers. Annotation c. by Book News, Inc., Portland, Or.

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About the Author:
James A. Unruh is Chairman and CEO of Unisys Corporation.

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  • PublisherBasic Books
  • Publication date1996
  • ISBN 10 0201590433
  • ISBN 13 9780201590432
  • BindingHardcover
  • Number of pages224

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