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The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, which provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works.
Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.
Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.
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About the Author:
Gary G. Hamilton is Professor of International Studies and Sociology at the University of Washington in Seattle. Benjamin Senauer is Professor of Applied Economics at the University of Minnesota. Misha Petrovic is Assistant Professor of Sociology at the National University of Singapore.
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- PublisherOxford University Press
- Publication date2012
- ISBN 10 0199655871
- ISBN 13 9780199655878
- BindingPaperback
- Number of pages382
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