Items related to The Art of Woo: Using Strategic Persuasion to Sell...
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.
"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.
"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
"synopsis" may belong to another edition of this title.
About the Author:
G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.
From Publishers Weekly:
Shell and Moussa, both on the Wharton School faculty, aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over." The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art. The challenge is in striking a balance between what the authors identify as the "self-oriented" perspective-where focus is on the persuader's credibility and point of view-and the "other-oriented" perspective, which focuses on the audience's needs, perceptions and feelings. Drawing on their experience in teaching executives to negotiate, the authors examine the most important moments of influence and provide a four-step process to achieving goals: survey your situation, confront the five barriers, make your pitch and secure your commitments. They offer a practical guide to improving one's wooing skills, highlighting successes and failures from history and the present day. An entertaining and useful guide to acquiring the power of woo, this book will help readers beyond the professional realm.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"About this title" may belong to another edition of this title.
- PublisherPenguin Books
- Publication date2008
- ISBN 10 0143114042
- ISBN 13 9780143114048
- BindingPaperback
- Number of pages320
- Rating
Buy New
Learn more about this copy
US$ 7.01
Shipping:
US$ 4.25
From Canada to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Published by
Penguin Books
(2008)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Paperback
Quantity: 7
Seller:
Rating
Book Description Paperback. Condition: New. Paperback. Publisher overstock, may contain remainder mark on edge. Seller Inventory # 9780143114048B
Buy New
US$ 7.01
Convert currency
Seller Image
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas by Shell, G. Richard, Moussa, Mario [Paperback ]
Published by
Penguin Books
(2008)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Soft Cover
Quantity: 10
Seller:
Rating
Book Description Soft Cover. Condition: new. Seller Inventory # 9780143114048
Buy New
US$ 15.27
Convert currency
Stock Image
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Published by
Penguin Books
(2008)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Softcover
Quantity: 9
Seller:
Rating
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780143114048
Buy New
US$ 12.19
Convert currency
Seller Image
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (Paperback or Softback)
Published by
Penguin Books 1/1/2009
(2009)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Paperback or Softback
Quantity: 5
Seller:
Rating
Book Description Paperback or Softback. Condition: New. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas 0.64. Book. Seller Inventory # BBS-9780143114048
Buy New
US$ 16.19
Convert currency
Seller Image
Art of Woo : Using Strategic Persuasion to Sell Your Ideas
Published by
Penguin Books
(2008)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 5983751-n
Buy New
US$ 13.92
Convert currency
Stock Image
The Art of Woo Format: Paperback
Published by
Penguin Random House
(2008)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Brand New. Seller Inventory # 9780143114048
Buy New
US$ 12.58
Convert currency
Stock Image
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Published by
Penguin Books
(2008)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Paperback
Quantity: 20
Seller:
Rating
Book Description Paperback. Condition: New. Brand New!. Seller Inventory # 0143114042
Buy New
US$ 17.64
Convert currency
Stock Image
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Published by
Penguin Books
(2008)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 0.6. Seller Inventory # bk0143114042xvz189zvxnew
Buy New
US$ 19.00
Convert currency
Stock Image
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Published by
Penguin Books
(2008)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Softcover
Quantity: 16
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9780143114048
Buy New
US$ 20.00
Convert currency
Stock Image
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Published by
Penguin Books
(2008)
ISBN 10: 0143114042
ISBN 13: 9780143114048
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. . Seller Inventory # 52GZZZ01JC15_ns
Buy New
US$ 20.61
Convert currency