This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.
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Book Description Softcover. Condition: Bon. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Pages cornées. Couverture différente. Edition 1991. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Slight signs of wear on the cover. Soiling on the side. Dog-eared pages. Different cover. Edition 1991. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # D-148-783