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Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players - Softcover

David F. D'Alessandro; Michele Owens

 
9780071381079: Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players
Softcover
ISBN 10: 0071381074 ISBN 13: 9780071381079
Publisher: McGraw-Hill, 2001
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  • PublisherMcGraw-Hill
  • Publication date2001
  • ISBN 10 0071381074
  • ISBN 13 9780071381079
  • BindingPerfect Paperback
  • Number of pages208
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