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The practice of marketing management: Analysis, planning, and implementation - Hardcover

Cohen, William A.

 
9780023231506: The practice of marketing management: Analysis, planning, and implementation
Hardcover
ISBN 10: 0023231505 ISBN 13: 9780023231506
Publisher: Collier Macmillan, 1988
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A mainstream Marketing Management text with cases and vignettes.

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  • PublisherCollier Macmillan
  • Publication date1988
  • ISBN 10 0023231505
  • ISBN 13 9780023231506
  • BindingHardcover
  • Number of pages695

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9780023231711: The Practice of Marketing Management: Analysis, Planning, and Implementation

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ISBN 10:  0023231718 ISBN 13:  9780023231711
Publisher: Prentice Hall, 1991
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Cohen, William A.
Published by Collier Macmillan (1988)
ISBN 10: 0023231505 ISBN 13: 9780023231506
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