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Book Description Soft Cover. Condition: new. Seller Inventory # 9780007325573
Book Description Paperback. Condition: new. Paperback. The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building.In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestle. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism.In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan.Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, Chocolate Wars is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business. The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780007325573
Book Description Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new0007325576
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780007325573
Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0007325576
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury. Seller Inventory # B9780007325573
Book Description Paperback. Condition: Brand New. 362 pages. 7.76x5.04x0.98 inches. In Stock. Seller Inventory # __0007325576
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0007325576